PROTOTYPE OF MARKETING EXECUTIVE INFORMATION SYSTEM AT PT. AUTOCHEM INDUSTRY

Abstract

PT.Autochem Industry is a company engaged in Automotive Care. PT. Autochem Industry, import, produce, sell and distribute lubricants for automotive and vehicle maintenance products. And offers a variety of car and motorcycle care products with International brands with the aim of providing a one-stop shop for all automotive maintenance needs in cities and regions. To support a quality sales system, there needs to be a product sales processing system in its marketing. Because the processing system used so far is still simple (manual) using only ordinary.Because the processing system used so far is still simple (manual) using only ordinary bookkeeping, therefore errors often occur in recording or processing sales data on products that can harm the owner of the company (owner) and have not been able to provide the required information correctly and accurate because it still uses the manual method so that it has not been able to produce the required reports in a nutshell, a good and computerized data processing system will provide convenience in presenting information and to obtain the necessary data, during the research the author uses several methods, including: interviews, observation, and literature study, the data obtained were analyzed. Therefore, the writer takes the title related to “PROTOTYPE SISTEM INFORMASI PEMASARAN EKSEKUTIF PADA PT. AUTOCHEM INDUSTRY” which aims to facilitate product data processing activities. So that the existence of a better system is expected to simplify the process.Keywords : Sales System, Data Processing, Marketing